From Hobby to Business: Building Your Brand as an Electronic Music Producer
- Tor Carlson
- Mar 18
- 2 min read
Are you an electronic music producer looking to turn your hobby into a business? Building your brand in the music industry can be a rewarding journey, and Tordrop is a prime example of how to do it right.

With a foundation built on 6 years of experience playing live in a band, as well as a deep understanding of music theory from years of playing multiple instruments, the founder of Tordrop has set themselves up for success in the electronic music scene. So, how can you follow in Tordrop's footsteps and build your own brand as an electronic music producer? Here are a few key steps to consider:
Develop Your Unique Sound: Take the time to experiment and find your own unique style within the electronic music genre. Whether it's techno, house, dubstep, or ambient, honing in on your signature sound will help you stand out in a crowded market.
Build an Online Presence: In this digital age, having a strong online presence is crucial for reaching new fans and industry connections. Create a professional website and social media profiles to showcase your music, upcoming shows, and behind-the-scenes content.
Collaborate with Other Artists: Collaborating with other electronic music producers can help you expand your reach and tap into new audiences. Look for artists with complementary styles and consider working together on tracks or live performances.
Produce Quality Tracks: Above all, the quality of your music will determine your success as an electronic music producer. Take the time to hone your production skills, invest in high-quality equipment, and continually strive to improve your craft.
Explore Merchandise Opportunities: Once you've built a loyal fan base, consider expanding your brand with merchandise sales. From t-shirts and hats to stickers and posters, merchandise can help engage fans and generate additional revenue for your music business. By following these steps and drawing inspiration from Tordrop's journey, you can start building your own brand as an electronic music producer. Stay true to your unique sound, engage with your fans online, and continuously strive for excellence in your music production. The electronic music industry is a competitive field, but with passion, dedication, and a solid foundation, you can turn your hobby into a successful music business.



Comments